2019 is a year full of new trends in mobile app development. A Statista study shows that the number of smartphone users will rise to 2.5 billion in 2019 from 2.1 billion in 2016. If you are a brand or company looking to create a mobile app, then you could capitalize on these numbers. The prospects are even brighter in 2020, with another Statista research stating that mobile apps will profit almost 189 billion US dollars in that year.
Mobile App Development Trends for 2019
Augmented Reality (AR)
A few years ago, people were all abuzz about mobile games because of Pokemon GO. While there has been a sharp decline in users playing the game, we cannot discount its role in popularizing the use of AR in mobile devices.
The use of AR now goes beyond games and is prevalent in social media. For example, entertainment companies use Facebook’s photo/video functionality to promote their newest movies and shows. Hence, it can be said that the use of AR in your mobile app can help you grow user engagement. The more interactive and customizable it is, the more appealing it will be.
Virtual Reality (VR)
VR isn’t as popular with mobile device users since it needs external equipment, which is still scarce and expensive in markets. The use of VR is more apt for corporate or B2B mobile apps. If you are a real estate company, then you can develop a VR app which your property agents can use in promoting your latest properties.
Mobile Wallets and Mobile Payments
Mobile wallets have been around for quite some time now. However, they became more vogue in the last couple of years due to the immense popularity of cryptocurrencies. Cryptocurrencies experienced a significant decline in the last year, but its market cap remains high. Blockchain companies are also strengthening their system, so we won’t see digital currencies disappearing soon. And even if there wasn’t cryptocurrency, mobile banking will continue to exist. Because of this, we still expect to see mobile payments and wallets increase in number.
After the success of rideshare companies, other companies in other industries are already developing on-demand apps. There are now on-demand apps for grocery shopping, alcohol delivery, and even spa services.
Another rising trend is the instant app. These are apps that users can access without the need to download them. If you’re interested in gaining more engagement for your users without taking up any space in their smartphone’s memory.
Chatbots, Machine Learning, and Artificial Intelligence
The future is now, with machines learning from users’ internet browsing behavior and patterns. Chatbots also provide faster communication and customer service. These AI trends are poised to change the landscape of retail and sales in general. Incorporating chatbots among your sales services will help you in your online customer retention management.
Want to create a mobile app which uses one of the trends mentioned above? Give us a call using the details below so we can schedule a consultation! We’d be glad to hear from you!