05th Jun 2018, 4:11 pm in Digital Strategy
Does It Still Make Sense to Create a New Mobile app?
There is no shortage of mobile apps in the market. More than 6000 apps are being released on markets daily as of the first quarter of 2018. And that’s just on Google Play store. Given the high volume of mobile apps available, does it still make sense to create a new mobile app?
Yes, and here are the reasons why.
Reasons Why Creating a New Mobile App still Makes Sense
There is a digital shift towards mobile.
Online users have been shifting from desktops to mobiles since 2015. This movement began in the United States and Europe and is now happening in various parts of Southeast Asia. According to Statcounter, 56.6.% of internet traffic came from mobile devices in 2017. Due to this global shift to mobile, there’s a higher probability for online users to explore your new mobile app.
Mobile apps are still in demand.
People still regularly look for and download new mobile apps for their needs, wants, and leisure. Statista predicts that there will be 205 billion app downloads this year. They are also predicting this number to grow to 258 billion in 2022.
Because market needs are constantly changing.
Consumers’ mobile app needs also shift due to the changes in the economic market. What you may be offering is something they thought they didn’t need before, but need now. An excellent example of this is the ridesharing gap in Southeast Asia. Earlier this 2018, a major ridesharing app company pulled out of Southeast Asia due to low sales, leaving a market gap in some countries. Businesses then created new mobile apps to fill this previously non-existent ridesharing market gap.
Because more businesses need mobile apps.
More businesses are also using mobile devices to run their operations. There are diverse business needs that new mobile apps can cater. For example, there are restaurants today that use mobile apps to allow diners and waitstaff to place orders faster.
Mobile app development continues to improve.
Mobile app development platforms continue to improve. Because of this, developers find it easier to create sophisticated and customized apps.
Search engines will make your new mobile app easier to find.
Search engines, particularly Google, are responding to shifting consumer behaviors through its mobile-first indexing. That simply means that Google will rank websites optimized for mobiles higher than those that are not.
Because of this, you can expand your app marketing strategies beyond social media to include mobile search engines and blogs. Beef up your app search optimization (ASO) strategy so that your app will appear on top of the mobile search results page.
Who can help my business create a new mobile app?
We can! We’re Ambient, a Singapore web design agency. We specialize in the design and development of websites and mobile apps.
Great question! The costs are usually based on your needs, so if you want us to build you something, just give us a call! You can contact us through our details at the bottom of this page.