03rd Nov 2017, 7:26 am in Digital Strategy
Google is the crystal ball of the web. And for good reason. It’s search algorithm has evolved to bring you the most relevant, most personal results. The Google search algorithm is something Search Engine Optimisation (SEO) experts are trying to master, and for years it has been evolving.
What’s the secret sauce to SEO success? Are meta descriptions, H1 tags, image attributes, etc the key? Or are your rankings affected by the value given to your visitors? With so many parameters in place, climbing the search engine ladder involves more than what you may have in mind. This article will give you an insight to some of the ingredients in our team’s SEO secret sauce.
Search engine optimization techniques today are more than just giving crawlers a proliferation of keywords. Now, we would also have to consider factors and metrics like context and quality. For example, content copywriting, formatting and presentation has to be taken into consideration when optimizing for the search engine. The following are what we look to improve the quality of website content:
Pages titles should be short and sweet, while at the same time be descriptive. Almost an oxymoron, we know. We usually pay attention to titles of the main pages, so that they can act as references whenever new pages are created down the road.
Again, we are looking for descriptions which are short and to the point. Most of the time, we’d be tempted to write more to sell our idea here, but it is not necessary. The page descriptions should only be informative enough to let the user know what they are navigating into.
Copywriting on your website should be written for your visitors, not the search engine. Overuse of similar keywords make for a monotonous read, and this will turn off audiences. People are more likely to share articles or websites they think is meaningful to them. Sharing boosts your visibility on the web.
We love images. They express feelings and emotions no words can. Did you know that even the image filename matters to the search engine? Having meaningful and descriptive image filenames and tags help search engines understand your content’s relevance. This in turn helps score brownie points, and the search engine algorithm will favour your content a little more!