12th Mar 2018, 4:48 am in Digital Strategy
Common Web Design Mistakes We Can Avoid
With new web design technologies and options, there are also new problems that arise with them. Small problems can adversely affect user experience and prevent them from being converted into consumers. However, the good news is that these problems can easily be avoided with a little care and attention to detail.
Unresponsive on Other Devices
A significant percentage of internet searches are done on mobile devices like smartphones and tablets, rather than just desktops or personal computers. This makes it extremely important to have websites that are responsive and are able to display properly on all these devices.
Over-reliance on Website Builders
There are now numerous website builders out there which allow you to easily build website in minutes with a few drag and drops. However, these different design facets add additional lines to the back-end code, resulting in an increase in the site load time. This can soon result in decline in performance and errors.
If you are not looking to hire a website designer or developer, a cheaper option would be to purchase a premium theme that already has the look and style that you are seeking for your website.
Along with informative content on your website, you would have to pay heed to the design your website to first attract the visitors to stay on and read what your business is all about. First impressions do count, so a minimalist design or a design which seems “low quality” can be a turn off to your site visitors, as they will perceive the quality of your products and services according to the look of your website.
Neglecting Content Quality
While design is important in capturing your visitors’ attraction, good content is just as important. In fact, quality content is the number one ranking criteria for search engines. This goes to show that even if you spend lots of money on your design and build a perfectly beautiful website, but with your content leaving more to be desired, you are most likely not going to be very successful in engaging your visitors and increasing conversion rates.
Making it Hard to Find Core Information
Your website might have all the necessary information that your visitors/potential consumers would need and want to know. However, if they have a hard time locating this information, most likely your visitors will lose the patience to stay on and find out.
Having links on your homepage to such necessary information is one way to make it easy to navigate through your site. It is also useful to have sub-menus on each main section of the website (example blogs or product descriptions). Having a search bar also allows them to easily find the information they are looking for.
Not Keeping a Website Updated
In order to keep your website free from cyber security risks, update all your plugins and themes regularly whenever updates are available. This ensures all entry points in your website is protected on your domain.
Having Broken or Poorly Optimised Pages
This can result in a link leading to a page which says “Page not found”. This is the worst impression of all and can be harmful for your business, especially if it is a landing page or a product description page. Most of the time this problem occurs due to a site conflict or a broken plugin.
While there are tools to help you locate and solve these issues, it is still important to be diligent and actively keep an eye on your website to find such issues.