16th May 2018, 5:52 pm in Digital Strategy

Why Your Business Needs a Mobile Website

Businesses nowadays need a website that can be easily navigated using a desktop or mobile device. Having a desktop website is not enough. If you are a business owner, then you should have a mobile website.

What is a mobile website?

A mobile website is the mobile version of an existing desktop website. It’s more dynamic and easy to navigate on a mobile device compared to the desktop version.

Why does my business need a mobile website?

There are several reasons as to why your business needs a mobile website.

To be more responsive to your market’s changing preferences.

Mobile web usage began to surpass desktop web usage in 2013. This trend is now becoming the norm. According to WeAreSocial, Singaporeans used their smartphones 20% more than their desktops in 2017. 78% of the web traffic from Singapore comes from mobile phones, while only 20% come from desktops and laptops. In Malaysia, smartphone use exceeds desktop use by over 40%. 57% of web traffic from Malaysia come from mobile phones and 40% come from desktops and laptops.

People use mobile web more because they want to to access information quickly and smoothly. As a business owner, it is important for you to adapt your business according to your prospective customers’ changing preferences, including their online surfing habits.

To give your market a better customer experience.

Customer service is no longer limited to having patient and efficient sales or technical staff. It also means giving a smooth and efficient online user experience to your website visitors. Having a mobile website helps your customers find and browse through your catalogs easier and purchase your items faster. By having a mobile website, you’re more likely to convert page views into online sales.

To respond to Google’s mobile-first indexing strategy.

In March 2018, Google formally announced that it will be rolling out its mobile-first indexing strategy. Mobile-first indexing simply means that Google will rank and index sites according to how they look on mobile devices. Prior to the rollout, Google already updated their algorithm to prioritize websites with mobile-responsive design.

Websites that are optimized for mobile use will more likely appear on searches than those that aren’t. So, you need to redevelop and optimize your website for mobile so that more people can find you.

Just to be clear, having a mobile website is not enough for you to achieve a higher online ranking. You also need to score high on other online metrics for a search engine to determine if your website is responsive to customer needs, and worthy of a high rank on its results page.

Who can help me develop a mobile website?

We are Ambient, a Singapore web design agency. We can help you with redesigning your website to make it more dynamic and responsive to mobile users. Ambient also specializes in software development and mobile app development.

How much does web design and development typically cost in Singapore?

The costs of mobile web design and development depend on the specific needs of your business, and your available budget.

(Cover photo courtesy of JESHOOTScom)