31st May 2018, 9:00 am in Digital Strategy

Why Do B2C Businesses Need a Mobile App

We are living in the mobile era. Google is leading other search engines to prioritize mobile searches over desktop through its mobile-first indexing system. This compels B2C businesses to hitch on the mobile bandwagon, and create their own apps.

But isn’t the mobile app market oversaturated? What used to seem like a revolutionary marketplace before is now seemingly teeming with low-grade goods. Despite this, your business could still benefit from having a mobile app. Here are some reasons why your B2C business needs a mobile app.

Reasons why your B2C businesses need a mobile app

Your business can efficiently serve customers through an app.

Consumers perform the most important tasks on their mobile. This is where they pay their bills, insurance, and book vacation flights. Creating an app can help simplify their lives, as well as your business operations.

Do you have a desktop website that already offers these services? If yes, then you can just get a mobile app development company to create one based on your website. This is how a lot of B2C businesses efficiently make their services mobile-friendly. If not, it would be better for you to start by building a desktop website before creating an app.

You have a large customer base.

B2C businesses often, if not always, have a large customer base. Creating an app can help you rake in more profit from this customer base.

There are a lot of ways that you can do this. First, you can create a mobile app version of your website’s service page, as stated above. Second, you can also offer freebies and discounts through your mobile app. This tactic is very effective in bolstering support for product launches, events, and other major campaigns. To cut down costs, you can remove your app on the market once your campaign is over.

Another way to do it is by creating a fun app for them to play with, to strengthen your name recall and positioning.

You have a budget for it.

Since an app involves the use of digital technology, you need to have a supportive admin and financial team to back up your decision. Because even in this day and age, there are many people who are still traditionalists in business.

Remember, developing a mobile app is a little costly. It involves a lot of strategizing, building, tweaking and maintaining. Your costs also depends on a lot of factors. The two major factors are the type of mobile app and device you’re developing the app for. The cost of building an iOS device is different from building for an Android device. Having progressive team may up your chances of getting a budget for creating a mobile app.

Many mobile apps require the use of the internet. So, it would help to get a Singapore web design agency to help you with that. “How much does web design and development typically cost in Singapore?” you might ask? Call us via our details below and we’ll let you know.