Digital Strategy

Web Design Trends: Singapore vs Worldwide

In today’s world where everything is digitised, your business depends a lot your website. And in order  to convert your website’s visitors into lasting consumers, you would want to keep yourself up-to-date on the latest trends and update your website accordingly in order to keep ahead in the competition. Let us look at some web design trends, both from Singapore as well as worldwide.


Use of AI

Usage of Artificial Intelligence is becoming more and more common and popular in many aspects of technology, including web design. You can use AI for chat bots, AI powered search engine optimisation and marketing. Using AI actually helps in the conversion, simply by boosting user experience and having efficient responses for quicker business conversions.

Use of Gifs or Animations

It is worth mentioning that using too many gifs or animations can adversely affect your website’s user experience. But everything in moderation, right? If used right, these two can help your website stand out  from the crowd. Using parallax effect is another way to add more dimension to your site.

Usage of Typography

Big and bold typographies are being used by thousands of web designers to improve the overall design of their website. Before going on to use them, it is important to understand the ways you can utilise the design tools to get the best results. You can do that by experimenting with different colours, fonts, and spacing to find one that best suits your taste and your business.

Use of 3D Geometric Shapes

After Google introduced the Material Design, it offered a whole new perspective about geometric shapes. This new design allowed web designers to use more shadows, motions, and bold geometric shapes, resulting in the death of flat design and more 3D effects in their shapes.


Subtle Scrolling Effects

Having a different scrolling effect can have a big difference in the overall design of your website and catch the attention of the user. One example is the effect created when an attached background image does not scroll with the page. You would have to be careful in making sure there is sufficient contrast between the background and the scrolling parts, to ensure all the texts and images can be clearly seen and do not blend in with each other.

No More Ghost Buttons

Considering how short our attention span is getting and how we all expect instant gratification, trying to navigate a website with ghost buttons which can barely be noticed can get frustrating for many users. These buttons are aptly named, as they can hardly be seen due to the lack of contrast over busy imagery or text.

No Sharp Edges

Have you noticed how most websites have a circular profile picture instead of the apparently outdated square or rectangle ones? Twitter has successfully gotten rid of any sharp edges in its design, opting for curves instead. Google has also chosen to have rounded edges on its search box and cards.

Floating Navigation Menus

Making the navigational bar a global object, such that it is moving along with you as you scroll the site is a good way to keep navigational controls at the user’s fingertips, instead of having a fixed navigation menu. Some designers also choose to visually detach it from the rest of the site design, moving it just a little bit below the browser’s chrome.

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