Overcoming Industry Challenges
UI Design, Content, Frontend Dev, ASP.NET
OMRON has supported many industries with innovative solutions and advanced technologies. Omron wants to run a marketing campaign to promote 1S Servo System, a simple and easy approach to achieve advanced machine tuning.
To do so, they like to build a microsite to demonstrate how the 1S Servo System works, and how it can solve the challenges faced by Original Equipment Manufacturers (OEMs) and end users.
As the product information are technical, they want to present the content with the right language to make it simple and easy for everyone to understand the product.
What We Deliver
We met up with our customer to get a good understanding of the product and their target market, as well as did some research to boost our knowledge. This allows us to carefully structure the technical content into simple language for the non-technical audience (e.g. managerial level who are looking how the product contributes to the company bottom line).
As this is a revolutionary and superior technology in the industry, we choose a black theme to convey a sense of power, control, elegance. It serves to convey the underlying message that Omron helps their customers to be in greater control of their business and operations.
We further include a prominent call-to-action section at the microsite footer to encourage prospective customers to find out more information or make a direct enquiry. This generates leads for the sales team to follow up.