The Chōwa Experience
UX & UI Design, Campaign Microsite, Lead Capture
Like fresh leaf, our skin looks alike, yet different in many ways. MTM Skincare understands the innate uniqueness of every individual’s skin, and takes extra effort to pamper every skin type. The brand believes in embracing harmony and tranquillity, and be in control of your own well being.
Prior to providing custom-blended formulation and treatment in-store, MTM advisor takes time to get to know the customer’s skin condition, lifestyle and environment that he or she is exposed to.
However, technology is changing the way how consumers behave. More than any generation, Millennials adopt to the usage of social media and various platforms to connect with the world.
Hence, MTM Skincare wants to re-create the in-store experience online, to provide customers a truly unique end-to-end restorative experience.
What We Deliver
Borrowing elements from the Zen philosophy, we opted for a minimalist layout and content that embodies the MTM experience – A harmony of Art, Science and Tradition.
We want to bring out a sense of elegance, poise, and harmony. With this in mind, we want to offer a similar offline experience on the landing page.
We curate an enquiry form that is simple to understand, with the aim of gathering each user’s skin profile prior to their visit offline for a pampering treatment. It offers prospective customers a glimpse into the brand’s attention to details for every one that walks in-store.
With the customer profile details, MTM Skincare advisor is able to provide a fruitful and enriching consultation session, personalised to each customer’s skin needs.