Delivering Memorable Events
Design, Content, Microsite, Lead Capture
With the MICE (Meetings, Incentive Travel, Conventions & Exhibitions) industry generating multiple billions of dollars in revenue, and Singapore being hailed as one of the top conference events destinations for 10 years, a high number of events companies have sprung up to grab a share of the pie.
In such a competitive landscape, it is crucial for a new startup in the industry to stand out, often resorting to adopting bold differentiation strategies from the rest of the market. Delivering impactful service that inspires positive word of mouth and brand recognition and conveying its ability is crucial for such a business.
This is what Se7en Friday wants to go for with its marketing lander. From new trends in conversion-optimised landing pages in various industries, we engineered an optimal conversion path that would maximise lead enquiries from Se7enFriday prospects.
What We Deliver
To showcase the experience of Se7en Friday, we created a gallery section that showcase photos from the numerous past events. We also feature logos of their past clients to reinforce their credibility as a key player in the events organising industry.
Good user experience is equally important as aesthetics. To maintain an optimal page load speed, we optimise both new and existing features.
We further optimise the flow of lead enquiry to facilitate a smooth customer experience, creating a quick path from browsing to enquiry submission, and proceeding with redirecting to a Thank You page followed by a confirmation email sent to the lead in a very short span of time.